On April 6th, Lazada Vietnam has organized the exchange program about mobile commerce with the theme: choose mobile trading – choose the leading breakthroughs, focusing on analysis of the current state, the development as well as the trend of e-commerce on mobile in the coming time. At the same time, many big businesses about mobile commerce application also share experiences and strategies on developing this model. Mobile commerce (M-Commerce) is understood as ecommerce on mobile devices, essentially the distribution of goods directly to consumers anywhere through wireless networking technology. This is one of the convenient and efficient methods for both the service provider and consumers, beneficiaries of services. Talking about the potential of mobile commerce, mr. Nitin Gajria, Managing director of Google in Vietnam, commented: “The birth of mobile devices has created a shifting in habits of consumers. Based on the measurement of Google in Vietnam, on average, each day, a person will pick up the phone and see about 150 times, i.e. more than 10 times per hour. This has a great impact for mobile commerce as well as mobile advertising, where businesses can take maximum advantage and catch promptly every moment users search for any content-specific information. The moment contemplated this (intend moment) from the primary user is micro elements, is where they gather all the information and put the making decision in shopping. And this is also the time the ad unit appears and it is the reasonable strategy it own.” Besides, defining mobile commerce will be the developing trend of the focus in Vietnam next time, participating businesses also share the total picture of the market and the actual experience when applying this model in Vietnam. According to mr. Le Xuan Long, director of Marketing of Lazada Vietnam, said: “Today, mobile commerce is the focus direction development on Lazada, when the transaction value of goods by phone (including on the website for mobile and application) accounted for almost 60% of the total transaction value and we expect will surpass 80% in 2020. With the objective take the customer as the centre, Lazada want to enhance the experience, “everything, anytime, anywhere” for customers on all platforms, and turn this into competitive advantages of its own.” Attend the exchange also has Uber – provided mobile application in the field of transportation and MoMo – provider of payment services on mobile. Representatives of the same corporate express their opinions about the importance and primacy of the trade on the mobile app. With the investment and development series of many enterprises, such as the current time, mobile commerce promises to continue booming, become a method of service is increasingly popular, to meet the diverse needs of consumers in time to come.